Advertising services

One important component in the development of games – is getting revenue from these games. Any developer would like to receive for the work their hard earned money. But how can you get the money look at in this article.

Monetization models

In mobile applications, mainly dominated by two models of monetization:

• Freemium

This model meant by an opportunity to play a "limited" version of the game. This is not the whole application (or game), but only a demonstration of the functions and the ability to purchase the full version.

• Free-to-Play

This model does not require the money for the game. All investments are made through the purchase of additional functions to the application (or game), virtual money, more levels and much more.

Usually purchase made ​​through In-App Purchase, PayPal, SMS and other means. This will be discussed in other articles. Besides the possibility of purchasing the developers placed ads in the free version.

Advertising services

Companies that provide the opportunity for developers to monetize your application, quite a lot. In this article, I will list the more popular of these.

Name	Website	Supported Platforms	Additionally
AdMob	admob.com/home/about	Android, iPhone	One of the most popular advertising campaigns developed by Google
MobClix	mobclix.com	Android, iPhone	Largest advertising service. Receives traffic from more than 25 other advertising firms
Plus1 WapStart	plus1.wapstart.ru	Android, iPhone, Java, Web	The Russian advertising company that is positioned not only to mobile traffic, but also on the Web
Smaato	smaato.com	iPhone, Android, Bada, Symbian, Windows Phone 7, Qt, PHP, JSP	A large advertising company that supports a large number of mobile platforms and Web
Flurry	flurry.com	Android, iPhone	In addition to advertising, provides a service for the collection of statistics from the application
MS Advertising	advertising.microsoft.com/mobile-apps	Windows Phone 7	Advertising for Windows Phone 7 from Microsoft
TapJoy	tapjoy.com	Android, iPhone, Windows Phone 7
TapForTap	tapfortap.com	Android, iPhone
InMobi	inmobi.com	Android, iPhone, Windows Phone 7
AdMarvel	admarvel.com	Android, iPhone, BlackBerry
AMoBee	amobee.com	iPhone, Android, Java, Bada, Symbian, Windows Phone 7, PSP
Burstly	burstly.com	Android, iPhone
NexAge	nexage.com	Android, iPhone, BlackBerry
Mopub	mopub.com	Android, iPhone
Millennial Media	millennialmedia.com	Android, iPhone, BlackBerry, Windows Phone 7
AdInch	adinch.com	Android, iPhone

Links

• Advertising services: Mobclix
• Advertising services: WapStart