Sunday, September 23, 2012

Advertising services

One important component in the development of games – is getting revenue from these games. Any developer would like to receive for the work their hard earned money. But how can you get the money look at in this article.

Monetization models

In mobile applications, mainly dominated by two models of monetization:
  • Freemium
This model meant by an opportunity to play a "limited" version of the game. This is not the whole application (or game), but only a demonstration of the functions and the ability to purchase the full version.
  • Free-to-Play
This model does not require the money for the game. All investments are made through the purchase of additional functions to the application (or game), virtual money, more levels and much more.
Usually purchase made ​​through In-App Purchase, PayPal, SMS and other means. This will be discussed in other articles. Besides the possibility of purchasing the developers placed ads in the free version.

Advertising services

Companies that provide the opportunity for developers to monetize your application, quite a lot. In this article, I will list the more popular of these.
Supported Platforms

Android, iPhone
One of the most popular advertising campaigns developed by Google

Android, iPhone
Largest advertising service. Receives traffic from more than 25 other advertising firms
Plus1 WapStart

Android, iPhone, Java, Web
The Russian advertising company that is positioned not only to mobile traffic, but also on the Web

iPhone, Android, Bada, Symbian, Windows Phone 7, Qt, PHP, JSP
A large advertising company that supports a large number of mobile platforms and Web

Android, iPhone
In addition to advertising, provides a service for the collection of statistics from the application
MS Advertising

Windows Phone 7
Advertising for Windows Phone 7 from Microsoft
Android, iPhone, Windows Phone 7


Android, iPhone


Android, iPhone, Windows Phone 7


Android, iPhone, BlackBerry


iPhone, Android, Java, Bada, Symbian, Windows Phone 7, PSP


Android, iPhone


Android, iPhone, BlackBerry


Android, iPhone

Millennial Media

Android, iPhone, BlackBerry, Windows Phone 7


Android, iPhone